Category: Marketing

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Advertising
Ammo Digital

How to Optimise Your Google Business Profile

If you own a local business, then your Google Business Profile could be one of the most important factors in your online success. Having an optimised profile not only helps potential customers find you more easily, but it also sets you apart from your competitors. In this post, we’re going to dive into how you can optimise

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Navigating-facebook-deprecation
Business
Laurel Alper

Sharing Personal Content As A Small Business Owner

In today’s digital age, social media has become an integral part of our lives, both personally and professionally. For small business owners and sole traders, leveraging social media platforms to share personal content can be a powerful strategy. In this blog, we explore the various benefits of sharing personal social media content and how it

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Navigating-facebook-deprecation
Marketing
Laurel Alper

How Facebook Groups Reach The Parts Their Ad Campaigns Can’t

Advertising in Facebook groups is such an effective way to reach a highly targeted audience, if you know how to advertise your services or products and which groups attract the consumers you’re looking to connect with. Facebook groups are communities that people have chosen to join so they’re already interested in the groups content. Your

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laurel-leaf-networking-blogs-savvy-seo
Marketing
Laurel Alper

Afraid of SEO? 4 Reasons Why Small Business Owners Are Afraid

Why small business owners are afraid of SEO is a matter of much debate. Local businesses are run by a hardworking bunch of creative and innovative people. We wouldn’t know what to do if they suddenly disappeared. What if there were no longer any gardeners or dog walkers, cleaners, ­­decorators or plumbers? Small business owners are at the heart

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post
Marketing
Laurel Alper

Are You Marketing Your Local Business on Facebook?

Boost a Post to Promote an Offer or Event Let’s start with the easy way to get your name in front of your target audience: “Facebook boosted post”. When you boost a post, you are actually running a Facebook ad. It’s just that Facebook will show this entry-level to their ads platform separately from their main

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advertising
Advertising
Laurel Alper

How to Get Your Advertising to Work, AKA “It’s Not You, It’s Me…”

I’m sure most people have recognised the death knell of a relationship upon hearing the words “It’s not you… it’s me.” It’s a universal phrase which positions itself in any conscious or unconscious coupling you may be partaking in – and that includes advertising. Let me set the scene. Mrs Loadsamoney is in the dentist’s

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How Can A Business Plan Help My Idea For A Start-Up Business?

Lots of us have ideas for setting up a new business. Some are tried and tested such as a retail selling or selling services, and some might emerge from a hobby. Case Study We recently reviewed a situation where someone was making jewelry from her home selling on to friends and family and who thought

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Five Questions for Effective Marketing

When a new client approaches me, it’s often to ask for help with things like ‘some social media’, ‘an idea for a strapline’ or ‘a good leaflet’. Of course, every business or organisation needs a few bits and pieces for marketing – a website, a Facebook page perhaps, some information to give to customers. But

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Choosing the right Mailing House

Choosing the right Mailing House Selecting the right mailing house depends greatly on what you want to mail. That said, there are a few important guidelines that you should look out for when choosing a good mailing house that will work for you. You’ll need a really good relationship with an account manager as this

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Using Mobile Apps to Grow your Business

Could an app help my business? It’s a question I’m asked every day, to which there is no set answer. Much like any investment business owners make, one must evaluate their company’s needs and whether the return will be worth it. Every app is unique with features tailored for purpose. There are some features that

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