Category: Business

seo-crucial-ecommerce-408-media-blog
Business
408 Media

Why SEO is Crucial for Your Ecommerce Business

  For ecommerce businesses, success is about more than just an outstanding product. Even if you have the best product in the world, your online store needs to be visible to potential customers. This is where search engine optimisation (SEO) comes in. As an ecommerce SEO agency, we understand the unique complexities of ecommerce SEO. In

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content-pillars-transform-strategy-laurel-alper
Business
Laurel Alper

The Power of Content Pillars: Transform Your Strategy

Creating a successful social media presence involves more than simply posting sporadic updates or pretty pictures. It’s about building a cohesive strategy that resonates with your audience, aligns with your brand, and achieves tangible results. At the heart of this process lies an essential tool: content pillars. But what are they, and how can they

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content-pillars-transform-strategy-laurel-alper
Business
Laurel Alper

Quality Over Quantity: Why Authenticity Matters in Networking

In today’s fast-paced, hyper-connected world, networking is often seen as the cornerstone of career growth and business success. Many think the goal is to gather as many contacts as possible, attend every networking event, and fill their LinkedIn with countless connections. But here’s the truth: when it comes to networking, quality trumps quantity every time.

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google-consent-mode-seriously-metropolis-web-design
Business
Metropolis Web Design

The Need for Google Consent Mode: Why It Should Be Taken Seriously

In the age of data privacy and user consent, businesses are navigating an increasingly complex landscape of regulations, consumer expectations, and technological challenges. Google Consent Mode, introduced as a solution to help websites manage user consent for tracking, is not just another tool—it’s a necessity for any business serious about respecting user privacy while maintaining

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content-pillars-transform-strategy-laurel-alper
Business
Laurel Alper

Networking Opportunities to Boost Your Business After the Summer Break

Networking Opportunities to Boost Your Business After the Summer Break As summer draws to a close, many professionals find themselves transitioning from a season of relaxation and downtime to a renewed focus on their careers and business goals. The post-summer period presents the perfect opportunity to reignite professional connections, expand your network, and seize new

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content-pillars-transform-strategy-laurel-alper
Business
Laurel Alper

The Role of Networking in Scaling Your Small Business

In the dynamic world of entrepreneurship, the success of a small business often hinges on more than just a great product or service. One of the most powerful yet frequently overlooked tools for scaling a small business is effective networking. Whether you’re seeking new clients, partners, or industry insights, networking plays a crucial role in

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content-pillars-transform-strategy-laurel-alper
Business
Laurel Alper

How You Can Benefit from Networking Even If You Think You Hate It

Networking is often viewed as daunting, awkward, and even unnecessary, especially if you’re introverted or naturally shy. The image of schmoozing at crowded events, forced small talk, and exchanging business cards might make you cringe. However, networking isn’t just about mingling at events; it’s about building relationships, sharing knowledge, and discovering opportunities that can significantly

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mega-sized- marshmallows-zero-rated-blog
Accountant
Numbers R Us Ltd

Are Mega Sized Marshmallows Zero-Rated?

In the UK most basic food stuffs are zero rated. However, the definition of ‘basic’ is not straightforward and many of the foods are zero rated as a result of historical legislation dating back to the introduction of VAT in 1973. Famously, cakes are zero rated but not all biscuits are zero rated. However, biscuits

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content-pillars-transform-strategy-laurel-alper
Business
Laurel Alper

Pitch Perfect At Networking Events

A compelling business pitch (aka elevator pitch) is essential for effective networking in today’s fast-paced world. A pitch is a brief, persuasive speech that you use to spark interest in what you do, when you’re introducing yourself at a networking event. The goal is to deliver a clear, concise, and engaging summary of your professional

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ecommerce-seo-agency-essential-laurel-leaf-networking-blog
Advertising
408 Media

The Essentials of Ecommerce SEO: What You Need to Know Before Hiring an Agency

As the digital landscape continuously evolves, beyond social media visibility and relying on advertising, the strategic importance of SEO (Search Engine Optimisation) for ecommerce businesses cannot be overstated. A well-executed ecommerce SEO strategy enhances your site’s visibility and organic search rankings and significantly boosts your conversion rates by attracting more targeted traffic. Ecommerce SEO specialises

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