Category: Business

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Business
Laurel Alper

One Message, Four Platforms: Navigating Social Media for Maximum Impact

Right then, let’s have a proper chinwag about using social media to get your business noticed. It’s not just about chucking a few posts online and hoping for the best, you know. Each platform has its quirks and crowd, so understanding the lay of the land is crucial for a successful promotional push. Today, we’ll

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Business
The Public Speaking Course

Welcome to my new blog! by John Deery

John Deery, The Public Speaking Course tutor. Welcome to my first-ever blog post. I want these posts to be informative as well as giving you some practical tools to help when you have to stand up and speak in front of people. No one is born a great public speaker. Of course, some people are

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Business
Metropolis Web Design

Making the Switch: Converting from Joomla to WordPress with Metropolis Web Design

In the ever-evolving world of web design, staying current isn’t just a luxury—it’s a necessity. For years, content management systems (CMS) like Joomla powered countless websites, offering flexibility and functionality to businesses and individuals alike. But as technology marches forward, many are finding that older platforms, including even the earliest versions of Joomla, no longer

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Business
408 Media

Why SEO is Crucial for Your Ecommerce Business

For ecommerce businesses, success is about more than just an outstanding product. Even if you have the best product in the world, your online store needs to be visible to potential customers. This is where search engine optimisation (SEO) comes in. As an ecommerce SEO agency, we understand the unique complexities of ecommerce SEO. In this

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Business
Laurel Alper

The Power of Content Pillars: Transform Your Strategy

Creating a successful social media presence involves more than simply posting sporadic updates or pretty pictures. It’s about building a cohesive strategy that resonates with your audience, aligns with your brand, and achieves tangible results. At the heart of this process lies an essential tool: content pillars. But what are they, and how can they

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Business
Laurel Alper

Quality Over Quantity: Why Authenticity Matters in Networking

In today’s fast-paced, hyper-connected world, networking is often seen as the cornerstone of career growth and business success. Many think the goal is to gather as many contacts as possible, attend every networking event, and fill their LinkedIn with countless connections. But here’s the truth: when it comes to networking, quality trumps quantity every time.

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Business
Metropolis Web Design

The Need for Google Consent Mode: Why It Should Be Taken Seriously

In the age of data privacy and user consent, businesses are navigating an increasingly complex landscape of regulations, consumer expectations, and technological challenges. Google Consent Mode, introduced as a solution to help websites manage user consent for tracking, is not just another tool—it’s a necessity for any business serious about respecting user privacy while maintaining

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Business
Laurel Alper

Networking Opportunities to Boost Your Business After the Summer Break

Networking Opportunities to Boost Your Business After the Summer Break As summer draws to a close, many professionals find themselves transitioning from a season of relaxation and downtime to a renewed focus on their careers and business goals. The post-summer period presents the perfect opportunity to reignite professional connections, expand your network, and seize new

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Business
Laurel Alper

The Role of Networking in Scaling Your Small Business

In the dynamic world of entrepreneurship, the success of a small business often hinges on more than just a great product or service. One of the most powerful yet frequently overlooked tools for scaling a small business is effective networking. Whether you’re seeking new clients, partners, or industry insights, networking plays a crucial role in

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Business
Laurel Alper

How You Can Benefit from Networking Even If You Think You Hate It

Networking is often viewed as daunting, awkward, and even unnecessary, especially if you’re introverted or naturally shy. The image of schmoozing at crowded events, forced small talk, and exchanging business cards might make you cringe. However, networking isn’t just about mingling at events; it’s about building relationships, sharing knowledge, and discovering opportunities that can significantly

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