Social Media Archives - Laurel Leaf Networking

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Social Media

Facebook Groups vs Instagram: What’s the Difference When You’re Advertising?

If you’re trying to get your business in front of the right people, Facebook and Instagram are usually the first places you look. They’re both owned by Meta, have huge audiences, and offer brilliant opportunities for visibility. But when it comes to how you advertise, especially inside Facebook Groups versus on Instagram, the experience is

Laurel Alper March 16, 2026 No Comments

Small Business

What Is a LinkedIn Engagement Pod?

If you’ve ever seen a LinkedIn post suddenly fill up with likes and comments, you might have stumbled upon the work of a LinkedIn engagement pod. In simple terms, this is a group of LinkedIn users who agree to support one another’s posts by liking, commenting, and sharing them. The idea is to help each

Laurel Alper November 7, 2025 No Comments

Networking

Why LinkedIn Spam Is Exploding (And What You Can Do About It)

If you’re anything like me, you’ll know that LinkedIn has become a vital tool for making connections, building your brand, and finding genuine opportunities. But you’ll also know the downside: the endless stream of irrelevant connection requests, copy and paste sales pitches, and outright spam clogging up your inbox. Over the past few years, spam

Laurel Alper September 16, 2025 No Comments

Marketing

Why Alt Text is Your Secret Weapon on Instagram

In the ever-evolving landscape of social media, staying ahead of the curve is crucial for maximising your online presence. While engaging visuals and compelling captions often take centre stage, there is a powerful yet often overlooked tool that can significantly boost your content’s reach, alt text. For businesses and individuals alike, understanding and utilising alt

Laurel Alper July 17, 2025 No Comments

Social Media

What Is a Social Media Grid? A Beginner’s Guide to Making Your Instagram Shine

If you’ve ever looked at an Instagram profile and thought, “Wow, everything looks so organised and beautiful!” — you’ve probably admired their social media grid without even realising it. In this blog, we’ll break down what a social media grid is, why it matters, and how you can use one to make your online presence

Laurel Alper May 18, 2025 No Comments

Business

The Power of Content Pillars: Transform Your Strategy

Creating a successful social media presence involves more than simply posting sporadic updates or pretty pictures. It’s about building a cohesive strategy that resonates with your audience, aligns with your brand, and achieves tangible results. At the heart of this process lies an essential tool: content pillars. But what are they, and how can they

Laurel Alper January 6, 2025 No Comments

Small Business

Why I Love MeetEdgar

I often get asked which social media scheduling tools I use for my clients’ social media posts. I sometimes use Hootsuite and Buffer, but my favourite platform is a little-known gem called MeetEdgar. There isn’t a one-size-fits-all approach to choosing the right scheduling platform for your business so here’s some pros and cons of MeetEdgar

Laurel Alper July 15, 2024 No Comments

Social Media

Navigating Facebook’s Group API Deprecation: What It Means for Social Media Marketers (and we’re one of them)!

As of 22 April, Facebook has announced significant changes to its Group API, leading to a shift in how social media marketers engage with Facebook groups. This move impacts businesses and social media marketers who rely on automated posting and monitoring within these communities. Let’s delve into what these changes entail and how social media

Laurel Alper April 19, 2024 No Comments

Business

Why In-Person Networking Is So Effective

In-person networking has long been considered an effective way to build professional relationships and advance business development. While the rise of digital communication and social media has expanded the reach of networking, there are several key reasons why in-person networking remains a powerful and valuable tool for personal and professional growth: Personal Connection In-person interactions

Laurel Alper October 27, 2023 No Comments

Advertising

How to Optimise Your Google Business Profile

If you own a local business, then your Google Business Profile could be one of the most important factors in your online success. Having an optimised profile not only helps potential customers find you more easily, but it also sets you apart from your competitors. In this post, we’re going to dive into how you can optimise

Ammo Digital May 29, 2023 1 Comment

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Category: Social Media

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