advertising

How to Get Your Advertising to Work, AKA “It’s Not You, It’s Me…”

I’m sure most people have recognised the death knell of a relationship upon hearing the words “It’s not you… it’s me.” It’s a universal phrase which positions itself in any conscious or unconscious coupling you may be partaking in – and that includes advertising. Let me set the scene. Mrs Loadsamoney is in the dentist’s […]

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