Category: Social Media

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Small Business
Laurel Alper

Why I Love MeetEdgar

I often get asked which social media scheduling tools I use for my clients’ social media posts. I sometimes use Hootsuite and Buffer, but my favourite platform is a little-known gem called MeetEdgar. There isn’t a one-size-fits-all approach to choosing the right scheduling platform for your business so here’s some pros and cons of MeetEdgar

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love-meetedgar-laurel-leaf-networking-blog
Social Media
Laurel Alper

Navigating Facebook’s Group API Deprecation: What It Means for Social Media Marketers (and we’re one of them)!

As of 22 April, Facebook has announced significant changes to its Group API, leading to a shift in how social media marketers engage with Facebook groups. This move impacts businesses and social media marketers who rely on automated posting and monitoring within these communities. Let’s delve into what these changes entail and how social media

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love-meetedgar-laurel-leaf-networking-blog
Business
Laurel Alper

Why In-Person Networking Is So Effective

In-person networking has long been considered an effective way to build professional relationships and advance business development. While the rise of digital communication and social media has expanded the reach of networking, there are several key reasons why in-person networking remains a powerful and valuable tool for personal and professional growth: Personal Connection In-person interactions

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Advertising
Ammo Digital

How to Optimise Your Google Business Profile

If you own a local business, then your Google Business Profile could be one of the most important factors in your online success. Having an optimised profile not only helps potential customers find you more easily, but it also sets you apart from your competitors. In this post, we’re going to dive into how you can optimise

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Social Media
Laurel Alper

My Plan To Use Social Media Better!

I’m not a big believer of new year new you, but it is a good point to draw a line in the sand and explore some new habits, ditch some bad ones. One of the things I’m really keen to get better at in this new year is social media marketing.  That is to use

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instagram social media advertising content strategy smash social
Social Media
Laurel Alper

Instagram Updates and News!

Over the past few months of many Instagram updates, we’ve seen the platform working hard to expand its features, transforming it further from a photo-sharing app to an engaging and highly-effective marketing platform for businesses. Now we are seeing even more changes that continue along the trend, including new shopping features that could further increase

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Social Media
Laurel Alper

LinkedIn Groups – Yay or Nay?

When it comes to LinkedIn, the one question we hear time and time again is “Should we be spending my time participating in LinkedIn Groups?” The answer is “yes” and here’s why… LinkedIn Groups are virtual meeting rooms where people with similar interests can post and hold conversations around subjects they want to share or

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creator
Social Media
Laurel Alper

What Is Facebook Creator and What Can You Do with It?

Something we have not spoken about before to you is Facebook Creator…. so we thought yes, we love it and we want to share with you its capabilities for both you and for your business. The social network has been focusing hardcore on video, with a big push into live video broadcasts, 360-degree videos, stories,

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social media
Social Media
Laurel Alper

Are You In Or Are You Out?

The term “social media” has become a household one over the last few years, a feat nothing can achieve without being one of two things: loved or hated. Depending on your age, occupation, geographic location and many other factors, you may love or hate social media. As you juggle your decision as to whether or

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organic
Social Media
Laurel Alper

The Ever-Declining Reach on Organic Posts

With all the recent changes on Facebook and the ever-declining reach on Organic posts, we thought it would be good to let you know how to deal with declining organic reach on Facebook So let’s dive straight in! You must become more selective about what you post. So that means you must switch gears from

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