If you’ve ever seen a LinkedIn post suddenly fill up with likes and comments, you might have stumbled upon the work of a LinkedIn engagement pod. In simple terms, this is a group of LinkedIn users who agree to support one another’s posts by liking, commenting, and sharing them. The idea is to help each
If you’re anything like me, you’ll know that LinkedIn has become a vital tool for making connections, building your brand, and finding genuine opportunities. But you’ll also know the downside: the endless stream of irrelevant connection requests, copy and paste sales pitches, and outright spam clogging up your inbox. Over the past few years, spam
In the ever-evolving landscape of social media, staying ahead of the curve is crucial for maximising your online presence. While engaging visuals and compelling captions often take centre stage, there is a powerful yet often overlooked tool that can significantly boost your content’s reach, alt text. For businesses and individuals alike, understanding and utilising alt
If you’ve ever looked at an Instagram profile and thought, “Wow, everything looks so organised and beautiful!” — you’ve probably admired their social media grid without even realising it. In this blog, we’ll break down what a social media grid is, why it matters, and how you can use one to make your online presence
Creating a successful social media presence involves more than simply posting sporadic updates or pretty pictures. It’s about building a cohesive strategy that resonates with your audience, aligns with your brand, and achieves tangible results. At the heart of this process lies an essential tool: content pillars. But what are they, and how can they
I often get asked which social media scheduling tools I use for my clients’ social media posts. I sometimes use Hootsuite and Buffer, but my favourite platform is a little-known gem called MeetEdgar. There isn’t a one-size-fits-all approach to choosing the right scheduling platform for your business so here’s some pros and cons of MeetEdgar
As of 22 April, Facebook has announced significant changes to its Group API, leading to a shift in how social media marketers engage with Facebook groups. This move impacts businesses and social media marketers who rely on automated posting and monitoring within these communities. Let’s delve into what these changes entail and how social media
In-person networking has long been considered an effective way to build professional relationships and advance business development. While the rise of digital communication and social media has expanded the reach of networking, there are several key reasons why in-person networking remains a powerful and valuable tool for personal and professional growth: Personal Connection In-person interactions
If you own a local business, then your Google Business Profile could be one of the most important factors in your online success. Having an optimised profile not only helps potential customers find you more easily, but it also sets you apart from your competitors. In this post, we’re going to dive into how you can optimise
I’m not a big believer of new year new you, but it is a good point to draw a line in the sand and explore some new habits, ditch some bad ones. One of the things I’m really keen to get better at in this new year is social media marketing. That is to use
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