I’m sure most people have recognised the death knell of a relationship upon hearing the words “It’s not you… it’s me.” It’s a universal phrase which positions itself in any conscious or unconscious coupling you may be partaking in – and that includes advertising. Let me set the scene. Mrs Loadsamoney is in the dentist’s
Lots of us have ideas for setting up a new business. Some are tried and tested such as a retail selling or selling services, and some might emerge from a hobby. Case Study We recently reviewed a situation where someone was making jewelry from her home selling on to friends and family and who thought
When a new client approaches me, it’s often to ask for help with things like ‘some social media’, ‘an idea for a strapline’ or ‘a good leaflet’. Of course, every business or organisation needs a few bits and pieces for marketing – a website, a Facebook page perhaps, some information to give to customers. But
Choosing the right Mailing House Selecting the right mailing house depends greatly on what you want to mail. That said, there are a few important guidelines that you should look out for when choosing a good mailing house that will work for you. You’ll need a really good relationship with an account manager as this
Could an app help my business? It’s a question I’m asked every day, to which there is no set answer. Much like any investment business owners make, one must evaluate their company’s needs and whether the return will be worth it. Every app is unique with features tailored for purpose. There are some features that
A Very Black Friday As a brighter Friday returns this week, it left me thinking about what we can learn from the lessons of Black Friday. This is the story of Black Friday, I’m afraid a very bleak day indeed where I nearly threw my phone out of the window – before I remembered there
YOUR BLOG – YOUR ESSENTIAL TOOL IN MARKETING So, you have created a website for your business! You’ve probably also got some social media organised! But what about your blog? A blog is a great marketing tool which keeps your business website being ranked highly in Google, as well as providing much needed advice and
Delegation in small business can be hard to do. Especially when you’re a one person operation. You have numerous tasks that pull you in multiple directions. It often feels like it is you against the world yet for many sole proprietors, delegation doesn’t come easily. We often believe it’s safer, easier or less expensive to
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