Category: Social Media

Instagram
Social Media
Laurel Alper

2018 – What Is Going On!

1. Instagram Stories drive upcoming Instagram trend and it is a big deal that is not going away anytime soon!!!! Instagram Stories was the biggest single change and its marketing implications are huge. The hype is because the accounts with over 10,000 followers can now add a link within that feature. This is huge because

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marketing
Social Media
Laurel Alper

A-Z of Marketing Must Haves in 2018

I love researching and continuing to educate myself to help not only my own business, but my clients’ businesses as well, so here is a list of my A-Z of Social Media / Marketing apps you should look at for your business. There are endless new apps, platforms and programs being launched all of the time, so

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social
Social Media
Laurel Alper

How Do We Spend Our Time?

Up until recently, I hadn’t really thought about it much. A little bit of content creation, curation, audience engagement, emails, outreach, and some Hootsuite scheduling. I kept wondering, is there really a social media manager formula for success? How are other social media professionals spending their time during the day? Do we share the same tasks? In search of an

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Love
Business
Laurel Alper

It Must Be Love

It must be love……right? How do you know? Well, if you don’t want to go to bed and if you can’t wait to leap out of bed in the morning then you love your business. So, you’re in deep, you’re thinking about your business every minute of every day but do you know how to

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post
Marketing
Laurel Alper

Are You Marketing Your Local Business on Facebook?

Boost a Post to Promote an Offer or Event Let’s start with the easy way to get your name in front of your target audience: “Facebook boosted post”. When you boost a post, you are actually running a Facebook ad. It’s just that Facebook will show this entry-level to their ads platform separately from their main

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Social Media
Laurel Alper

How To Use Pinterest To Grow Your Business

Pinterest: A Quick Start Guide To Using It Effectively Pinterest is a popular social media site that allows people to share ideas and inspiration by pinning images and articles. It’s like a giant virtual refrigerator door, with unlimited magnets. So, how can it help grow your business? Data shows that people who research products on

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Social Media
Laurel Alper

Do you Advertise on Pinterest?

Ever wonder how to add video to your promoted pins on Pinterest? Autoplay video pins are not commonly used so adding them to your Pinterest marketing now will help you stand out in a sea of still images. Why Use Pinterest promoted video pins? Videos aren’t as widely used on Pinterest as other platforms, but

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New to Twitter or Facebook? Now What?

Have you just signed up for a Twitter or Facebook account and have absolutely no idea what to do with it? Have you had Facebook and Twitter for months and still don’t know what’s going on? What about all the other social media sites that you’re dying to get your hands on – do you

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How To Use Instagram Live For Your Business

How To Use Instagram Live For Your Business While live video is relatively new, it has become a popular marketing tool for savvy businesses. Facebook states that engagement is three times higher for live video than pre-recorded, so it comes as no surprise that companies have been quick to use live video as part of

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Learn When To Delegate in Small Business

Delegation in small business can be hard to do. Especially when you’re a one person operation. You have numerous tasks that pull you in multiple directions. It often feels like it is you against the world yet for many sole proprietors, delegation doesn’t come easily. We often believe it’s safer, easier or less expensive to

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