How Do We Spend Our Time?


Up until recently, I hadn’t really thought about it much. A little bit of content creation, curation, audience engagement, emails, outreach, and some Hootsuite scheduling.

I kept wondering, is there really a social media manager formula for success? How are other social media professionals spending their time during the day? Do we share the same tasks?

In search of an answer, I tracked my daily routine for a whole week, and this is what it looks like:



  • 7–7:30am: Breakfast & coffee (YAWN!!)
  • 7:30–8:30am:  SCHOOL RUN THEN -Email & voicemail
  • 8:30–9am: Check-in on all social media platforms
  • 9–9:30am: Measure social results
  • 9:30–10am: Respond and engage with community
  • 10–10:30am: Schedule new content to Hootsuite
  • 10:30–10:45am: Break & more coffee (much needed!)
  • 10:45–11am: Read and learn
  • 11am-12pm: Content creation (post writing)


  • 12–12:30pm: Lunch
  • 12:30–1pm: Emails and voicemails
  • 1–1:30pm: Respond and engage with community
  • 1:30–2:00pm: Curate content
  • 2–2:30pm: Read and learn
  • 2:30–2:45: Break
  • 2:45–3pm: Schedule content to Hootsuite
  • 3–4:30pm: Content creation (video, graphics) AND SOMETIMES SCHOOL PICKUP
  • 4:30–5pm: Emails and voicemails
  • 5–5:30pm: Check Hootsuite queue


  • 5:30–6:45pm: OK I have a tiny bit of me time here
  • 6:45–8pm: Dinner with the family (sometimes)
  • 8–9pm: Learn (programming, video making, etc.)
  • 9–10pm: Relax and watch TV (ok I have to admit I am still on Instagram!)
  • 10–10:30pm: Read
  • 10:30pm: Sleep and repeat!

The most important and productive times for me throughout the day are when I have the opportunity to create content, engage with the community, and learn.

The social media industry is one where there is a sharp learning curve to becoming an expert (and even then there’s still learning to do).

I intentionally build learning, creating, and engaging time into my day so that I can increase the effectiveness social media over time. Focusing on one single task (instead of multitasking) has helped me to make the most of the hours spent learning, creating, and engaging.

What do social media managers do?

That’s a lot!

The role of social media manager has evolved so quickly and dramatically over the course of the last 10  or so years. What was once a fairly straightforward job of posting content and responding to the community has morphed into one that requires a variety of soft and technical skills.

Social media managers are starting to look more “T-Shaped” than ever before.

On any given day, a social media manager might be responsible for setting the strategy for an upcoming product launch, creating a video, analyzing data across platforms, designing viral GIFs, coordinating messaging with PR & Communications, runnings paid advertisements, and lots more.

It’s no wonder we are in  such high-demand!

A big takeaway from all of this is that there are so many different day-to-day schedules of a social media manager. The same holds true for day-to-day tasks!

How do you spend your time?

Running a Social Media Management company is one of the best and most rewarding things I have ever done.

What’s better than engaging with awesome people on social media and creating content that people love?

The big challenge is that full-time social media managers take on a huge number of tasks every single day, and the time involved can grow exponentially along with the scale of the strategy.

That’s why it’s important to constantly work on prioritizing tasks by using the methods and strategies above.

This blog originally published here.

Leave a Comment

Your email address will not be published. Required fields are marked *

Sign-up to Our Newsletter

Don’t miss out! Receive our fabulous weekly newsletter showcasing our trusted businesses, events, offers and blogs. We’ll also send you information about our upcoming networking events.

Join our Facebook group