Laurel Alper

Are There Still ‘Loyal’ Customers in 2017?

Are there still ‘loyal’ customers in 2017? I choose to buy Heinz tomato ketchup even though my local shop sometimes runs out of it, and it’s more expensive than the supermarket’s own brand. By consistently buying that product, regardless of price or convenience, I’m showing brand loyalty. But with so much consumer choice, we’re becoming

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Update on Equal Opportunities and More

Update on Equal Opportunities and More Equal opportunities and more – there’s probably never been a month like it for employers. Although April has always denoted the implementation date for new legislative changes in the UK, 2017 sees a record-breaking array of far-reaching initiatives. And while the apprenticeship levy is an opportunity to rethink ways

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