Instagram is growingโฆโฆ.fast!
For businesses it is a great platform to show off your product or service and if you do it well it can be very effective.
This blog contains some useful hints and tips to make it work better for your business. Every business is different and what works fantastically for one may not work for another.

โInstagram likes engagement. Talk to your followers, reply to comments & build relationshipsโ
Engagement is massively important when it comes to algorithms. The social media bods want us to be chatting with other members and having conversations. Itโs not enough anymore to simply like pictures, we need to like and comment too.

โMake your comments count. To register within Instagrams algorithms you need to use four or more wordsโ
And one word answers just arenโt enough either. It will take four or more words to boost your feeds algorithms. So from now on your โwonderfulโ comment needs to be โWow! That is wonderful!โ.

โEncourage your followers to engage with you by asking questionsโ
Sounds easy enough, doesnโt it?
You may well notย get an answer but byย asking the question you are encouraging the conversation. Always answer comments, be nice, be polite, remember that this is your businessesย image and whether anyone is commenting or not there will always be potential clients reading it.

ย โInstagram is a two way street. Donโt expect people to follow you when you donโt follow anyone.โ
When I see a profile that has 1000โs of followers and follows no-one and they are not a celebrity, my first reaction is spam, fake followers and no real depth or importance. To have a good active account that works well for business you need engagement, if you donโt follow anyone, who are you going to engage with? The no followers accounts tend to be all โMe, Me, Meโ and thatโs not going to benefit anyone.ย
So follow interesting people and people that may be interested in your business, connect with them and engage in conversation by liking and commenting on their posts, ask them questions giving them something to respond too and hopefully they will do the same.ย
More hints and tips on how to make Instagram work better for your business in part two or go on to ourย Instagram accountย where the whole series of this post will be.ย
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